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European journal of operational research : EJOR
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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European Journal of Operational Research ; 114 (1999) 346-353
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald
- In:
European journal of operational research : EJOR
206
(
2010
)
1
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
Saved in:
2
Use of fuzzy relations in rule-based decision support systems for business planning problems
Hruschka, Harald
- In:
European journal of operational research : EJOR
34
(
1988
)
3
,
pp. 326-335
Persistent link: https://www.econbiz.de/10001066069
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3
Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
250
(
2016
)
2
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
Saved in:
4
Relevance of functional flexibility for heterogeneous sales response models
Hruschka, Harald
- In:
European journal of operational research : EJOR
174
(
2006
)
2
,
pp. 1009-1020
Persistent link: https://www.econbiz.de/10007285892
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5
Allocation of catalogs to collective customers based on semiparametric response models
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
162
(
2005
)
3
,
pp. 839-849
Persistent link: https://www.econbiz.de/10006641734
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6
An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
- In:
European journal of operational research : EJOR
159
(
2004
)
1
,
pp. 166-180
Persistent link: https://www.econbiz.de/10006646858
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7
Market segmentation by maximum likelihood clustering using choice elasticities
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
- In:
European journal of operational research : EJOR
154
(
2004
)
3
,
pp. 779-786
Persistent link: https://www.econbiz.de/10006648472
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8
Market share analysis using semi-parametric attraction models
Hruschka, Harald
- In:
European journal of operational research : EJOR
138
(
2002
)
1
,
pp. 212
Persistent link: https://www.econbiz.de/10006656002
Saved in:
9
Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation
Hruschka, Harald
;
Natter, Martin
- In:
European journal of operational research : EJOR
114
(
1999
)
2
,
pp. 346-353
Persistent link: https://www.econbiz.de/10006668122
Saved in:
10
Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald
- In:
European journal of operational research : EJOR
206
(
2010
)
1
,
pp. 239-248
Persistent link: https://www.econbiz.de/10008400700
Saved in:
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