Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mr. Porter's "Competitive Adva...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Calder, Bobby J.
1
Henderson, Geraldine R.
1
Iacobucci, Dawn
1
Published in...
All
European journal of operational research : EJOR
Journal of business research : JBR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The review of black political economy
3
Darden Case
2
Economic development quarterly : the journal of American economic revitalization
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of public policy & marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Brand management ; Vol. 1
1
European Journal of Operational Research
1
Handbook of consumer psychology
1
Handbook of research on marketing and corporate social responsibility
1
Handbuch Markenführung ; Bd. 1
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Proceedings series / American Marketing Association
1
Report / Marketing Science Institute
1
Research in consumer behavior
1
Transformative consumer research for personal and collective well-being
1
more ...
less ...
Source
All
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.
;
Iacobucci, Dawn
;
Calder, Bobby J.
- In:
European journal of operational research : EJOR
111
(
1998
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10006669393
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
