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An extended algorithm for optimal product positioning
Albers, Sönke - In: European journal of operational research : EJOR 3 (1979) 3, pp. 222-231
Persistent link: https://www.econbiz.de/10001818773
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A procedure for new product positioning in an attribute space
Albers, Sönke; Brockhoff, Klaus - In: European journal of operational research : EJOR 1 (1977) 4, pp. 230-238
Persistent link: https://www.econbiz.de/10001818839