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Customization competition between branded firms : continuous extension of product line from core product
Takagoshi, Noritsugu; Matsubayashi, Nobuo - In: European journal of operational research : EJOR 225 (2013) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10009706111
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Price competition and store competition : store brands vs national brand
Choi, Sungchul; Fredj, Karima - In: European journal of operational research : EJOR 225 (2013) 1, pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
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Supply chains in the presence of store brands
Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European journal of operational research : EJOR 224 (2013) 2, pp. 392-403
Persistent link: https://www.econbiz.de/10009683059
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Managing brand competition with consumer fairness concern via manufacturer incentive
Yu, Niu; Wang, Shumei; Liu, Zhixin - In: European journal of operational research : EJOR 300 (2022) 2, pp. 661-675
Persistent link: https://www.econbiz.de/10013207290
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Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong; Duan, Yongrui; Zhang, Jianguang; Ke, Hua - In: European journal of operational research : EJOR 292 (2021) 2, pp. 652-662
Persistent link: https://www.econbiz.de/10012502387
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Quality coordination with extended warranty for store-brand products
Mai, Dung T.; Liu, Tieming; Morris, Michael D. S.; Sun, … - In: European journal of operational research : EJOR 256 (2017) 2, pp. 524-532
Persistent link: https://www.econbiz.de/10011612055
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Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui; Pattarin Chumnumpan - In: European journal of operational research : EJOR 279 (2019) 1, pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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Optimal pricing policies for differentiated brands under different supply chain power structures
Luo, Zheng; Chen, Xu; Chen, Jing; Wang, Xiaojun - In: European journal of operational research : EJOR 259 (2017) 2, pp. 437-451
Persistent link: https://www.econbiz.de/10011661534
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Brand positioning and consumer taste information
Nalca, Arcan; Boyacı, Tamer; Ray, Saibal - In: European journal of operational research : EJOR 268 (2018) 2, pp. 555-568
Persistent link: https://www.econbiz.de/10011852632