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European journal of operational research : EJOR
Journal of business research : JBR
593
Journal of advertising research
468
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
299
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286
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278
International journal of internet marketing and advertising : IJIMA
227
SpringerLink / Bücher
212
Management science : journal of the Institute for Operations Research and the Management Sciences
206
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191
Journal of promotion management : JPM
180
Psychology & marketing
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165
European Journal of Marketing
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Journal of Consumer Marketing
144
NBER working paper series
143
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138
International journal of hospitality management
133
Technological forecasting & social change : an international journal
132
European journal of marketing : EJM
131
Journal of promotion management : innovations in planning and applied research
130
Information systems research : ISR
125
Journal of marketing research : JMR
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Springer eBook Collection
118
Tourism management : research, policies, practice
116
Industrial marketing management : the international journal for industrial and high-tech firms
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
109
International journal of electronic marketing and retailing : IJEMR
102
Marketing letters : a journal of research in marketing
99
Business horizons
93
International journal of industrial organization
92
CESifo working papers
88
Electronic commerce research
87
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87
The journal of product & brand management
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ECONIS (ZBW)
109
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1
Advertisement revenue management : determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Chakraborty, Soumyakanti
;
Basu, Sumanta
;
Ray, Saibal
; …
- In:
European journal of operational research : EJOR
292
(
2021
)
1
,
pp. 213-229
Persistent link: https://www.econbiz.de/10012495425
Saved in:
2
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
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3
Optimal keyword bidding in search-based
advertising
with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
4
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
5
Bidding for an optimal portfolio of keywords in sponsored search
advertising
: from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
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6
Whitelisting versus
advertising
-recovery : strategies to overcome
advertising
blocking by consumers
Singh, Ashutosh
;
Sajeesh, S.
;
Bhardwaj, Pradeep
- In:
European journal of operational research : EJOR
318
(
2024
)
1
,
pp. 217-229
Persistent link: https://www.econbiz.de/10015047707
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7
Managing conflicting revenue streams from advertisers and subscribers for online platforms
Li, Xin
;
Balasubramanian, Hari
;
Chen, Yan
;
Pang, Chuan
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 241-254
Persistent link: https://www.econbiz.de/10014456851
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8
Platform responses to entry in a local market with mobile providers
Zhou, Yongyi
;
Zhang, Yulin
;
Goh, Mark
- In:
European journal of operational research : EJOR
309
(
2023
)
1
,
pp. 236-251
Persistent link: https://www.econbiz.de/10014290471
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9
Recent developments in dynamic
advertising
research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
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10
Cooperative
advertising
in a distribution channel with fairness concerns
Yang, Jing
;
Xie, Jinxing
;
Deng, Xiaoxue
;
Xiong, Huachun
- In:
European journal of operational research : EJOR
227
(
2013
)
2
,
pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
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