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European journal of operational research : EJOR
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Using store level scanner data to improve category management decisions : developing positioning maps
Gonzáles-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 666-674
Persistent link: https://www.econbiz.de/10003852631
Saved in:
2
Using store level scanner data to improve category management decisions: Developing positioning maps
González-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 666
Persistent link: https://www.econbiz.de/10008237947
Saved in:
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