//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Expansion Advertising
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
73
Advertising
67
Preismanagement
25
Pricing strategy
25
Theorie
25
Theory
25
Internet marketing
24
Online-Marketing
24
Game theory
22
Spieltheorie
22
Lieferkette
14
OR in marketing
14
Supply chain
14
Advertising effects
13
Werbewirkung
13
Consumer behaviour
10
Konsumentenverhalten
10
E-commerce
9
Electronic Commerce
9
Online retailing
7
Online-Handel
7
Revenue management
7
Revenue-Management
7
Distribution channel
6
Lieferantenmanagement
6
Supplier relationship management
6
Vertriebsweg
6
Competition
5
Differential games
5
Dynamic pricing
5
Einzelhandel
5
Pricing
5
Product quality
5
Produktqualität
5
Retail trade
5
Search engine
5
Suchmaschine
5
Wettbewerb
5
Advertising planning
4
Auction theory
4
more ...
less ...
Online availability
All
Undetermined
46
Free
1
Type of publication
All
Article
84
Type of publication (narrower categories)
All
Article in journal
75
Aufsatz in Zeitschrift
75
Language
All
English
80
Undetermined
4
Author
All
Zaccour, Georges
5
Feichtinger, Gustav
4
Hartl, Richard F.
4
Kort, Peter M.
4
Chenavaz, Régis Y.
3
Grass, Dieter
3
Sethi, Suresh P.
3
Shang, Jennifer
3
Aust, Gerhard
2
Bari, Abdullahel
2
Basu, Preetam
2
Buscher, Udo
2
Dye, Chung-Yuan
2
Jiang, Guoyin
2
Jørgensen, Steffen
2
Karray, Salma
2
Kioulafas, K. E.
2
Kluyver, C. A. de
2
Martín Herrán, Guiomar
2
Mesak, Hani I.
2
Mukherjee, Arka
2
Rakshit, Krishanu
2
Schlosser, Rainer
2
Seidl, Andrea
2
Symitsi, Efthymia
2
Tunuguntla, Vaishnavi
2
Xie, Jinxing
2
Ahmadi-Javid, Amir
1
Ahmed, Md. Tanveer
1
Akbari, Vahid
1
Almagro, J.
1
Austin, Jill
1
Baird, F. T.
1
Balasubramanian, Hari
1
Ballings, Michel
1
Basu, Sumanta
1
Beltran-Royo, César
1
Bhardwaj, Pradeep
1
Biazaran, Maryam
1
Bichler, Martin
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
Journal of business research : JBR
536
Journal of advertising research
457
Journal of advertising : official publication of the American Academy of Advertising
313
International journal of advertising : the quarterly review of marketing communications
294
Journal of marketing communications
283
International journal of advertising : the review of marketing communications
277
Journal of retailing and consumer services
265
International journal of internet marketing and advertising : IJIMA
227
SpringerLink / Bücher
196
Journal of advertising
191
Journal of promotion management : JPM
176
Psychology & marketing
172
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
162
European Journal of Marketing
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
151
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of Consumer Marketing
143
Journal of promotion management : innovations in planning and applied research
129
European journal of marketing : EJM
127
Journal of marketing
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
International journal of hospitality management
120
Journal of marketing research : JMR
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of electronic marketing and retailing : IJEMR
101
Tourism management : research, policies, practice
101
Springer eBook Collection
99
Marketing letters : a journal of research in marketing
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
92
Marketing Science
87
The journal of product & brand management
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
Business horizons
84
Marketing : ZFP ; journal of research and management
84
Young Consumers
84
Health marketing quarterly
83
Marketing intelligence & planning
83
Journal of internet commerce
81
more ...
less ...
Source
All
ECONIS (ZBW)
84
Showing
1
-
10
of
84
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
2
Optimal keyword bidding in search-based
advertising
with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
3
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
4
Bidding for an optimal portfolio of keywords in sponsored search
advertising
: from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
5
Whitelisting versus
advertising
-recovery : strategies to overcome
advertising
blocking by consumers
Singh, Ashutosh
;
Sajeesh, S.
;
Bhardwaj, Pradeep
- In:
European journal of operational research : EJOR
318
(
2024
)
1
,
pp. 217-229
Persistent link: https://www.econbiz.de/10015047707
Saved in:
6
Recent developments in dynamic
advertising
research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
Saved in:
7
Cooperative
advertising
in a distribution channel with fairness concerns
Yang, Jing
;
Xie, Jinxing
;
Deng, Xiaoxue
;
Xiong, Huachun
- In:
European journal of operational research : EJOR
227
(
2013
)
2
,
pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
Saved in:
8
On the impact of
advertising
initiatives in supply chains
Zhang, Wenqing
;
Li, Shanling
;
Zhang, Dan
;
Hou, Wenhua
- In:
European journal of operational research : EJOR
234
(
2014
)
1
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010247358
Saved in:
9
Quality effects in different
advertising
models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Saved in:
10
The impact of product recall on
advertising
decisions and firm profit while envisioning crisis or being hazard myopic
Mukherjee, Arka
;
Chauhan, Satyaveer S.
- In:
European journal of operational research : EJOR
288
(
2021
)
3
,
pp. 953-970
Persistent link: https://www.econbiz.de/10012387425
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->