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Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption
Mesak, Hani I.
;
Bari, Abdullahel
;
Babin, Barry J.
; …
- In:
European journal of operational research : EJOR
211
(
2011
)
3
,
pp. 642-649
Persistent link: https://www.econbiz.de/10008933363
Saved in:
2
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption
Mesak, Hani I.
;
Bari, Abdullahel
;
Babin, Barry J.
; …
- In:
European journal of operational research : EJOR
211
(
2011
)
3
,
pp. 642-650
Persistent link: https://www.econbiz.de/10008848832
Saved in:
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