articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury …

This book focuses on issues related to entrepreneurship and SME management on the African continent by providing … personnel and environmental concerns. Entrepreneurship and SME Management Across Africa: Context, Challenges, Cases will be … -- Section IV: Commentary -- Chapter 13: Entrepreneurship and SME Management Across Africa: A perspective and a short review …

This book focuses on management challenges in different types of companies, ranging from small to large, from private …, students, and policy-makers interested in in-depth studies on management challenges in Africa … Management Practices and Operational Performance of SMEs in Nairobi County, Kenya -- Chapter 8. Exploring the Implications of Low …