articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury …

This book critically examines the planning, management, and operations of the world’s premier event for Para sport … discuss how the Paralympics are essentially different to the Olympics and what this means for their management. Managing the … account what has been learned from previous events. Including emergent models of best practice from event management, project …