articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury …

’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how … issues in media management, such as the relationship between quality and audience demand, the role of branding in building …Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions …