articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury …

This provocative appraisal unpacks commonly held beliefs about healthcare management and replaces them with practical … strategies and realistic policy goals. Using Henry Mintzberg’s “Myths of Healthcare” as a springboard, it reveals management … through changes in management strategy, organization, scale, and style. Tackling conventional wisdom about decision …