articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury …

This book provides a brief overview of the fundamental presumptions underlying the idea of management. It is argued … that managers and others must endorse these presumptions - the teachings of management - even though they are well aware … that their applicability to managerial practice is limited. The author analyzes how the teachings of management are similar …