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Persistent link: https://www.econbiz.de/10013191143
articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury …
Persistent link: https://www.econbiz.de/10012396542
’ of business schools in a variety of countries, the authors highlight the fact that the ‘industry’ of management education … distance learning and the risk of an academic-industry divide around knowledge produced by management research, The Future of … Management Education develops an analysis of business models and institution regulation. The two volumes cover the context of …
Persistent link: https://www.econbiz.de/10012396613
This book discusses the challenges facing business schools and management education systems around the world. Based on … documented descriptions of institutional and competitive dynamics in the ‘industry’ of management education, the authors show how … management education is going through major changes such as new governance and business models, mergers and acquisitions …
Persistent link: https://www.econbiz.de/10012397766