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~isPartOf:"European management journal : publ. twice a year for the Scottish Business School"
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The pitfalls of AID analysis
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Doyle, Peter
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European management journal : publ. twice a year for the Scottish Business School
European Journal of Marketing
8
European Management Journal
5
Management Decision
5
Journal of Business Research
4
European journal of marketing : EJM
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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IMF Working Paper, Vol. , pp. 1-36, 1998
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Images of strategy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing ; Vol. 1
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EXPERT COMMENTARY
Doyle, Peter
- In:
European management journal : publ. twice a year for …
19
(
2001
)
5
,
pp. 481-483
Persistent link: https://www.econbiz.de/10006272324
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2
Radical Strategies for Profitable Growth
Doyle, Peter
- In:
European management journal : publ. twice a year for …
16
(
1998
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10006305529
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3
Business Performance: Setting Business Objectives and Measuring Performance
Doyle, Peter
- In:
European management journal : publ. twice a year for …
12
(
1994
)
2
,
pp. 123-132
Persistent link: https://www.econbiz.de/10006339532
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4
Valuing marketing's contribution
Doyle, Peter
- In:
European management journal : publ. twice a year for …
18
(
2000
)
3
,
pp. 233-245
Persistent link: https://www.econbiz.de/10006288492
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