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~isPartOf:"European management journal : publ. twice a year for the Scottish Business School"
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European management journal : publ. twice a year for the Scottish Business School
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Marketing Metrics: - Status of Six Metrics in Five Countries
Barwise, Patrick
;
Farley, John U.
- In:
European management journal : publ. twice a year for …
22
(
2004
)
3
,
pp. 257-262
Persistent link: https://www.econbiz.de/10006246330
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