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Modularity vs programmability in design of international products: Beyond the standardization–adaptation tradeoff?
Lehrer, Mark; Behnam, Michael - In: European management journal : publ. twice a year for … 27 (2009) 4, pp. 281
Persistent link: https://www.econbiz.de/10008259580
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Challenging the orthodoxy of value co-creation theory: A contingent view of co-production in design-intensive business services
Lehrer, Mark; Ordanini, Andrea; DeFillippi, Robert; … - In: European management journal : publ. twice a year for … 30 (2012) 6, pp. 499-509
Persistent link: https://www.econbiz.de/10010046312
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Modularity vs programmability in design of international products: Beyond the standardization–adaptation tradeoff?
Lehrer, Mark; Behnam, Michael - In: European management journal : publ. twice a year for … 27 (2009) 4, pp. 281-293
Persistent link: https://www.econbiz.de/10008889592