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Book Review
Moutinho, L. - In: European management journal : publ. twice a year for … 23 (2005) 2, pp. 261
Persistent link: https://www.econbiz.de/10006238240
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Longenecker, Clinton O and Simonetti, Jack L (2001). "Getting Results - Five Absolutes for High Performance (San Francisco, California: Jossey-Bass, Wiley); 195 pages; hardback; (G...
Moutinho, Luiz - In: European management journal : publ. twice a year for … 21 (2003) 1, pp. 131
Persistent link: https://www.econbiz.de/10006259270
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Creating Customer Value Through Strategic Marketing Planning - a Management Approach Edwing J Nijssen, Ruud T Frambach, Kluwer Academic Publishers, 2000, pp. 152. (GBP)56.00.
Moutinho, Luiz - In: European management journal : publ. twice a year for … 20 (2002) 6, pp. 710
Persistent link: https://www.econbiz.de/10006261096
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The Lifebelt - the Definitive Guide to Managing Customer Retention, John A Murphy, Wiley.
Moutinho, Luiz - In: European management journal : publ. twice a year for … 19 (2001) 6, pp. 684
Persistent link: https://www.econbiz.de/10006271436
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Book review
Moutinho, Luiz; Currie, Bruce - In: European management journal : publ. twice a year for … 22 (2004) 5, pp. 607
Persistent link: https://www.econbiz.de/10006241868
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Book review
Moutinho, Luiz - In: European management journal : publ. twice a year for … 22 (2004) 5, pp. 606
Persistent link: https://www.econbiz.de/10006241869
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Book review
Moutinho, Luiz - In: European management journal : publ. twice a year for … 22 (2004) 5, pp. 605
Persistent link: https://www.econbiz.de/10006241871
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Doing Management Research - a Comprehensive Guide - Thietant, R.-A., et al, (2001), Sage Publishing, 432 pp, (GBP)70.00 cloth, (GBP)24.00 paperback
Moutinho, Luiz - In: European management journal : publ. twice a year for … 22 (2004) 1, pp. 124
Persistent link: https://www.econbiz.de/10006249327
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Soft Systems Methodology - Conceptual Model Building and Its Contribution - Wilson, B. (2001), John Wiley and Sons, Chichester, 255 pp, hard back, (GBP)24.95
Moutinho, Luiz - In: European management journal : publ. twice a year for … 22 (2004) 1, pp. 123
Persistent link: https://www.econbiz.de/10006249328