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This study analyzes the marketing ethics decision-making process of small business managers. In particular, it examines … business managers. The sample of this study consists of professional members of the American Marketing Association working in … manager's ethical intention. The results generally support our hypothesis that femal managers tend to be more ethical in their …
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very open communication systems, and established performance management systems designed to initiate and reward market …
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This research proposes and tests that regulatory foci of small business chief executive officers (promotion focus and prevention focus) relate to firm performance differentially when levels of environmental uncertainty vary. Results suggest that a promotion focus is positively related to firm...
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