Herstatt, Cornelius (ed.); Tiwari, Rajnish (ed.) - 2017
. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are …Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the … Implications -- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence? -- Chapter 4 …