Brown, Robert D.; Braskamp, Larry A.; Newman, Dianna L. - In: Evaluation Review 2 (1978) 2, pp. 331-341
Communication theory suggests that the effectiveness of a communication is related to who says what, how, and to whom. This study, using a communication theory paradigm, examined the impact of different simulated evaluation report styles (use of jargon and data) on audience (educators) agreement...