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~isPartOf:"Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas"
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
Journal of marketing research : JMR
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Control of 'error' in market research data
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A behavioral experiment in risk taking and information seekin
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Explorations in consumer behavior : a symposium held at …
,
(pp. 259-277)
.
1968
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