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Public relations origins : definitions and history
Edwards, Lee - In: Exploring public relations, (pp. 3-18). 2009
Persistent link: https://www.econbiz.de/10003946684
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Management and organisation of public relations
Gregory, Anne - In: Exploring public relations, (pp. 19-34). 2009
Persistent link: https://www.econbiz.de/10003946687
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Role of the public relations practitioner
Tench, Ralph; D'Artrey, Meriel; Fawkes, Johanna - In: Exploring public relations, (pp. 35-67). 2009
Persistent link: https://www.econbiz.de/10003946692
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Media context of contemporary public relations and journalism
Washbourne, Neil - In: Exploring public relations, (pp. 68-81). 2009
Persistent link: https://www.econbiz.de/10003946693
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Public relations and democracy
Leach, Robert - In: Exploring public relations, (pp. 82-96). 2009
Persistent link: https://www.econbiz.de/10003946696
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Community and society : corporate social responsibility (CSR)
Tench, Ralph - In: Exploring public relations, (pp. 97-116). 2009
Persistent link: https://www.econbiz.de/10003946700
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International context of public relations
Szondi, György - In: Exploring public relations, (pp. 117-146). 2009
Persistent link: https://www.econbiz.de/10003946702
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Public relations theory : an overview
Edwards, Lee - In: Exploring public relations, (pp. 149-173). 2009
Persistent link: https://www.econbiz.de/10003946704
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Public relations as planned communication
Gregory, Anne - In: Exploring public relations, (pp. 174-197). 2009
Persistent link: https://www.econbiz.de/10003946706
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Public relations research and evaluation
Szondi, György; Theilmann, Rüdiger - In: Exploring public relations, (pp. 198-221). 2009
Persistent link: https://www.econbiz.de/10003946708