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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
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2
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
Saved in:
3
Firms and the creation of new markets
Anderson, Erin
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826560
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4
Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline
;
Gatignon, Hubert A.
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2010
Persistent link: https://www.econbiz.de/10008807653
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5
New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003662075
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6
New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003591697
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7
Manipulating consumers is not marketing : a commentary on Cass R. Sunstein’s “Fifty shades of manipulation”
Gatignon, Hubert A.
;
Le Nagard, Emmanuelle
-
2015
Persistent link: https://www.econbiz.de/10011409982
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8
Why customers upgrade their reserved options : the impact of the reservation gap
Yao, Dai
;
Yang, Haiyang
;
Gatignon, Hubert A.
-
2014
Persistent link: https://www.econbiz.de/10010482264
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9
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
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10
A structural approach to assessing innovation : construct development of innovation locus, type and characteristics
Gatignon, Hubert A.
;
Tushman, Michael L.
;
Smith, Wendy
; …
-
2002
-
[Elektronische Ressource], rev. version of 2001/97/MKT
Persistent link: https://www.econbiz.de/10001716124
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