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THE CUSTOMER - Getting the Mos...
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ECONIS (ZBW)
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Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
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2
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
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3
Setting prices in an online world : when price costumization works (... and when it doesn't)
Reinartz, Werner J.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630979
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4
Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
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5
Measuring purchase intentions : a generalization of mere measurement effects and extension to self-generated validity effects
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826525
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6
The short- and long-term effects of measuring purchase intentions on repeat purchaising
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827494
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7
The self-generated validity of measured pruchase intentions
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379195
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8
An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner J.
;
Haenlein, Michael
;
Henseler, Jorg
-
2009
Persistent link: https://www.econbiz.de/10003911139
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9
Empirical generalizations from brand extension research : how sure are we?
Echambadi, Raj
;
Arroniz, Inigo
;
Reinartz, Werner J.
; …
-
2006
Persistent link: https://www.econbiz.de/10003379004
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