Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Faculty & research / Insead : working paper series"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When Gray is Good : Gray Marke...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
20
Theory
20
Preisdifferenzierung
8
Price discrimination
8
Product differentiation
8
Produktdifferenzierung
8
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
5
Brand
5
Competition
5
Markenartikel
5
Werbewirkung
5
Wettbewerb
5
Direct selling
4
Direktvertrieb
4
Strategic management
4
Strategisches Management
4
USA
4
United States
4
Advertising planning
3
Market entry
3
Marketing management
3
Marketingmanagement
3
Markteintritt
3
Preismanagement
3
Preiswettbewerb
3
Price competition
3
Pricing strategy
3
Räumlicher Wettbewerb
3
Spatial competition
3
Werbeplanung
3
Brand management
2
Competitive strategy
2
Digital platform
2
Digitale Plattform
2
Einzelhandelspreis
2
Garantie
2
Gattungsmarke
2
Generic brand
2
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
40
Type of publication (narrower categories)
All
Arbeitspapier
40
Working Paper
40
Graue Literatur
29
Non-commercial literature
29
Language
All
English
40
Author
All
Soberman, David A.
40
Iyer, Ganesh
6
Coughlan, Anne T.
4
Gatignon, Hubert A.
4
Parker, Philip M.
4
Pazgal, Amit I.
3
Christen, Markus
2
Kalra, Ajay
2
Sadoulet, Loi͏̈c
2
Bens, Katrina
1
D'Cruz, Joseph R.
1
Hunter, Mark Lee
1
Loch, Christoph H.
1
Sargsyan, Gueram
1
Villas-Boas, J. Miguel
1
Villas-Boas, Miguel
1
Weinstein, David
1
Xiang, Yi
1
more ...
less ...
Institution
All
INSEAD
7
Published in...
All
Faculty & research / Insead : working paper series
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of international accounting research
8
Marketing Science
5
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
4
Rotman School of Management Working Paper
3
The accounting review : a publication of the American Accounting Association
3
INSEAD Working Paper
2
Journal of marketing
2
Marketing Letters
2
Working papers / Harvard Business School, Division of Research
2
AAA 2007 Management Accounting Section (MAS) Meeting
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Contemporary Accounting Research
1
Corporate reputation review : an international journal
1
ESMT working paper
1
European management journal : publ. twice a year for the Scottish Business School
1
Handbook of marketing
1
Harvard Business School Accounting & Management Unit Working Paper
1
Harvard Business School Working Papers
1
International journal of industrial organization
1
Journal of Accounting and Public Policy
1
Journal of Economics & Management Strategy
1
Journal of accounting and public policy
1
Journal of accounting, auditing & finance
1
Journal of accounting, auditing & finance : JAAF
1
Journal of economics & management strategy : JEMS
1
Journal of financial economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of management accounting research : JMAR
1
MIT sloan management review
1
Management Science
1
NBER working paper series
1
Operations research, Management science : OR MS ; the international literature digest
1
Production and Operations Management
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The complexity of marketing today
Soberman, David A.
(
contributor
)
-
2005
-
rev
Persistent link: https://www.econbiz.de/10002848644
Saved in:
2
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257
Saved in:
3
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
Saved in:
4
Media experts : helping competitive firms reduce "wasted" advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715953
Saved in:
5
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
Saved in:
6
Selling service innovations in differentiated markets
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource], rev. version of 99/77/MKT
Persistent link: https://www.econbiz.de/10001651128
Saved in:
7
Simultaneous signalling and screening with warranties
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource], rev. version of 2001/07/MKT
Persistent link: https://www.econbiz.de/10001651373
Saved in:
8
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
Saved in:
9
Simultaneous signalling and screening with warranties
Soberman, David A.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630999
Saved in:
10
Job design in the retail grocery business : an empirical analysis
Christen, Markus
(
contributor
);
Iyer, Ganesh
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632194
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
