Using error correction approach and nonlinear three-stage-squares, long-run and short-run effects of aggregate brand advertising on the U.S demand for peanut butter are estimated. Results indicate that demand for peanut butter is more responsive to advertising in the long-run. Moreover, demand...

Reforms in the U.S. peanut program entail a reduction in support price of peanuts. The degree to which price reduction is passed on to final consumers of peanut butter is directly related to the degree of competition in the peanut butter market. To assess the impact of changes in the peanut...