Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and...

Goal Cascade of Family Enterprise´s Strategy -- Family Enterprises as Research Objects -- Theoretical Side: Results, Model Building and Discussion -- The Practical Side: Pragmatic-Normative Implications.

Stand der theoretischen Forschung zum Zusammenhang zwischen Unternehmenskultur und Innovationserfolg -- Modelle der Unternehmenskultur -- Innovationsförderliche Unternehmenskultur in Familienunternehmen -- Theoretische Modelle des Familienunternehmens -- Ressourcenspezifische Besonderheiten von...