Verwaal, Ernst; Klein, Martin; Falce, Jefferson Lopes la - In: Journal of business ethics : JBE 181 (2022) 3, pp. 607-621
Almost two decades ago, Prahalad and Hammond [Harv Bus Rev, 80(9):48-59, 2002] introduced the base/bottom of the pyramid (BOP) approach to profitably serving the poor with business models adapted from developed markets while alleviating poverty. In response to disappointing results and ethical...
