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Special issue : Applications of system dynamics in marketing
Richardson, George P. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766573
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A system dynamics model as a decision aid in evaluating and communicating complex market entry strategies
Otto, Peter - In: Journal of business research : JBR 61 (2008) 11, pp. 1173-1181
Persistent link: https://www.econbiz.de/10003766646
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Teaching basic marketing accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala; Paswan, Audesh K. - In: Journal of business research : JBR 63 (2010) 2, pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
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Utilizing and teaching data tools in Excel for exploratory analysis
Palocsay, Susan W.; Markham, Ina S.; Markham, Steven E. - In: Journal of business research : JBR 63 (2010) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10003954689
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Designing the spreadsheet-based decision support systems course : an application of Bloom's taxonomy
Tyran, Craig K. - In: Journal of business research : JBR 63 (2010) 2, pp. 207-216
Persistent link: https://www.econbiz.de/10003954692
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Predicting electronic commerce adoption in Chilean SMEs
Nasco, Suzanne Altobello; Grandón Toledo, Elizabeth; … - In: Journal of business research : JBR 61 (2008) 6, pp. 697-705
Persistent link: https://www.econbiz.de/10003707077
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Evaluation uncertainty of venture capitalists' investment criteria
Kollmann, Tobias; Kuckertz, Andreas - In: Journal of business research : JBR 63 (2010) 7, pp. 741-747
Persistent link: https://www.econbiz.de/10003984874
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Technology revenue management system for customer groups in hotels
Guadix, José; Cortés, Pablo; Onieva, Luis; Muñuzuri, … - In: Journal of business research : JBR 63 (2010) 5, pp. 519-527
Persistent link: https://www.econbiz.de/10003965949
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Understanding a firm's openness decisions in innovation
Drechsler, Wenzel; Natter, Martin - In: Journal of business research : JBR 65 (2012) 3, pp. 438-445
Persistent link: https://www.econbiz.de/10009507167
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Corporate environmental market responsiveness : a model of individual and organizational drivers
Rivera Camino, Jaime - In: Journal of business research : JBR 65 (2012) 3, pp. 402-411
Persistent link: https://www.econbiz.de/10009507180