This paper makes an analysis of the different methods that marketers use to attract the consumers towards their products. The main research purpose is to focus on fashion from the marketing perspective. Fashion represents the process of social spread which has as result the adoption of a new...

Ethical consumption as a political project is often rejected because it is considered too individualized to achieve a collective consciousness; companies simply take avoiding action; it is immoral for corporations to respond -unless it is clearly profitable for them to do so or that ownership of...

Consumer behavior is part of the economic behavior, being observed from a multidimensional and interdisciplinary perspective. Being a consumer is a quality given, in the first place, by the parties involved in the economic activity; the behavior is analyzed from a micro and macroeconomic...

The way in which insurance companies protect individuals is reflected at the level of the whole society. The more developed a society, the better it is protected – through insurance – against the various dangers its members are exposed to. Ethical, socially responsible behavior is not only...

The contemporary economic environment requires new strategies and solutions on how to manage the current key problems that the modern society is facing. This paper presents an inquiry of the Behavioral Market Segmentation Theory applied in the transport sector. We explain how certain groups of...