Local brands are rapidly gaining agricultural market share in developing countries. However, it is not well understood how they reshape agricultural value chains. In a detailed case study of the value chain of makhana in Bihar, we see the fast emergence – a doubling over 5years – of more...

Purpose: The purpose of this paper is to quantify the benefits of contract farming (CF) on farmers’ income and adoption of food safety measures (FSMs) at the farm level. The paper also investigates the determinants of participation in CF. Design/methodology/approach: The study is based on a...

Purpose: New varieties of paddy are constantly being developed in India in order to sustain yield gains in the face of biotic and abiotic stresses. In this study, the authors attempt to identify the drivers for adoption of new varieties of paddy in India; the authors also estimate the impact on...