Deconinck, Koen; Swinnen, Johan - In: Food Policy 51 (2015) C, pp. 83-96
Between 1996 and 2007, per capita beer consumption in Russia more than quintupled, making beer the most important alcoholic drink in Russia today and transforming Russia into the world’s third largest beer market. We study the role of peer effects in this rapid adoption of beer. In particular,...