Existing studies have employed discourse analysis to examine the reform of the EU’s Common Agricultural Policy (CAP) but have only partially studied the implementation of the discourse in the context of CAP measures and budgetary distribution. The present study tries to fill this gap. By...

This paper is a combination of political economy and critical discourse analysis of public texts about the common agricultural policy (CAP) by concerned agents and the EU's agricultural Commissioner in the period of November, 2004 until October, 2007. The analysis reveals how concerned agents...

Despite the subsidies provided for school milk within the European School Milk Scheme, consumption has declined steadily in Germany. Thus, a federal research project was established to analyze factors that influence the demand for school milk. The results should form a basis to improve future...