Rusmevichientong, Pimbucha; Streletskaya, Nadia A.; … - In: Food Policy 44 (2014) C, pp. 59-67
This research examines how three types of food advertising (healthy food, unhealthy food, and anti-obesity) impact consumers’ purchases of lunch items. The analysis is based on an economic experiment conducted with 186 adult non-undergraduate student subjects, each of which were randomly...