Malaska, Pentti; Holstius, Karin - In: Foresight 1 (1999) 4, pp. 353-361
business ideas for the company in the form of a vision. The visionary process enriches the strategic management of the company … vision, a synthesis of the common understanding of success and the will to accomplish it. Tools and approaches applied in … this communication process are presented. Inside the company the vision becomes an empowering means for directing the …