Pätäri, Satu; Kyläheiko, Kalevi; Sandström, Jaana - In: Forest Policy and Economics 13 (2011) 6, pp. 456-464
Due to the global climate change discussion and drastic challenges within the external operational environment, many traditional pulp and paper industry (PPI) companies are forced to search for new value creating business opportunities. This paper discusses this development in the PPI and offers...