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Foundations and trends in marketing : FTMKT
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Journal of marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Marketing Science
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Faculty & research / Insead : working paper series
5
Journal of Consumer Research
5
Journal of retailing
5
Kellogg on marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing analytics : JMA
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
The journal of personal selling & sales management : JPSSM
3
College of Business working papers
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Journal of Services Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management Science
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Manufacturing & service operations management : M & SOM
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Psychometrika
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
Review of marketing research
2
The journal of services marketing
2
Working Papers / College of Business, University of Illinois at Urbana-Champaign
2
Boletín de estudios económicos
1
Brand management ; Vol. 1
1
Business horizons
1
Business strategy review
1
Economics and management of networks : franchising, strategic alliances, and cooperatives ; with 81 tables
1
Emerald insight
1
European Journal of Marketing
1
European Journal of Operational Research
1
European journal of marketing
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European journal of operational research : EJOR
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ECONIS (ZBW)
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Artificial intelligence in marketing and consumer behavior research
Kim, Taewoo
;
Usman, Umair
;
Garvey, Aaron
;
Duhachek, Adam
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2023
Persistent link: https://www.econbiz.de/10014388894
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2
A chronology of health care marketing research
Iacobucci, Dawn
-
2019
Persistent link: https://www.econbiz.de/10012171435
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3
Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis
Iacobucci, Dawn
;
Popovich, Deidre L.
;
Bakamitsos, …
-
2015
Persistent link: https://www.econbiz.de/10011498139
Saved in:
4
Social media analytics and its applications in marketing
Moon, Sangkil
;
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013164036
Saved in:
5
Studying healthcare from a marketing perspective
Iacobucci, Dawn
;
Popovich, Deidre
-
2022
Persistent link: https://www.econbiz.de/10012822077
Saved in:
6
Reflections of eminent marketing scholars
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013175776
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