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Foundations and trends in marketing : FTMKT
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
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International Food and Agribusiness Management Review
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International journal of cross cultural management : CCM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Studying healthcare from a marketing perspective
Iacobucci, Dawn
;
Popovich, Deidre
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2022
Persistent link: https://www.econbiz.de/10012822077
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2
A chronology of health care marketing research
Iacobucci, Dawn
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2019
Persistent link: https://www.econbiz.de/10012171435
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3
Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis
Iacobucci, Dawn
;
Popovich, Deidre L.
;
Bakamitsos, …
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2015
Persistent link: https://www.econbiz.de/10011498139
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4
Social media analytics and its applications in marketing
Moon, Sangkil
;
Iacobucci, Dawn
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2022
Persistent link: https://www.econbiz.de/10013164036
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5
Reflections of eminent marketing scholars
Iacobucci, Dawn
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2022
Persistent link: https://www.econbiz.de/10013175776
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