Business organizations often need to manage creative work. An important way of promoting creative work is to use idea generation techniques (IGTs). Numerous IGTs have been developed, and choosing from such a big pool of candidates can be demanding, which is further complicated by the elusiveness...

Collecting ideas through crowdsourcing has become a common practice for companies to benefit from external ideas and innovate. It is desirable that crowd members build on each other's ideas to achieve synergy. This study proposes and verifies a new method for idea combination which can result in...