Javed, Sara; Rashidin, Md. Salamun; Wang, Jian - In: Future Business Journal 7 (2021) 1, pp. 1-18
The study is to present an integrative model of predictors and outcome of customer satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we also examined the contingent effect of social trust and corporate social responsibility (CSR) on the relationship between...
