1. Why a marketing perspective on corporate communication? -- 2. From corporate communication to corporate interaction -- 3. A critical discourse on today´s corporate communication -- 4. What the brave new world of corporate communication looks like -- 5. How to reengineer corporate...

1. Predictive Intelligence and the Basic Economic Principles -- 2. Predictive Intelligence at a Glance -- 3. The Predictive Intelligence Ecosystem -- 4. The Predictive Intelligence Maturity Model -- 5. The Predictive Intelligence Self-Assessment -- 6. The Process Model for Predictive...