Smimou, K.; Bhatt, S. K.; Dahl, D. W - In: Fuzzy Economic Review X (2005) 2, pp. 45-60
Calantone, Di Benedetto and Schmidt (1999) presented an Analytic Hierarchy Process (AHP) modeling approach to new product screening. The illustration of this approach is an example of a decision support model that seeks to aid managers in selecting new product ideas to pursue. In this paper we...
