in Hungary, and one on which consumers hardly have any information or knowledge. The authors used both qualitative and … yoghurt) during a “blind test†based on pre-defined parameters. Consumers are on the one hand interested in functional … evidence, functional dairy products are deemed to be too expensive for consumers. We can therefore conclude that increasing the …

research was to survey the demand of female consumers for fruit-based artisan foods produced in the Northern Hungarian … proper product assortment should also consider consumers’ preferred product characteristics. Setting selling prices needs the … most comprehensive planning, as consumers’ price sensitivity has to be taken into consideration. …

consumption, strengthening the base of regular and occasional consumers, and winning over potential new customers, we recommend …

(according to average consumption at a given income level). While consumers with higher incomes have a stronger influence on … the case of processed fruits: consumers with the highest income increased their consumption to the highest degree (in …