sikeres marketing akciók magyarázzák. Európa német nyelvterületű szőlőtermesztő országaiban (Ausztria, Németor-szág, Svájc …) must retain or increase the attention of the world’s wine consumers by innovation or new marketing methods. In the wine …

, has long-standing traditions and various successful methods for the marketing of local products. Austria boasts quite a … few exemplary initiatives in the field of marketing local products. In most cases, success lies in the association and … the exception of some positive examples, marketing is limited to rudimentary forms of direct selling by producers. The …