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Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten
Huber, Frank; Kircher, Heike; Matthes, Isabel - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003634989
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Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank; Regier, Stefanie; Rinino, Maxime - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
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Policy-seeking candidates who value the valence attributes of the winner
Adams, James; Merrill, Samuel - In: Public choice 155 (2013) 1/2, pp. 163-187
Persistent link: https://www.econbiz.de/10009722875
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Modeling the effects of changing issue salience in two-party competition
Feld, Scott L.; Merrill, Samuel; Grofman, Bernard - In: Public choice 158 (2013) 3/4, pp. 465-482
Persistent link: https://www.econbiz.de/10010374575
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank; Meyer, Frederik - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
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Candidates’ policy strategies in primary elections : does strategic voting by the primary electorate matter?
Adams, James F.; Merrill, Samuel - In: Public choice 160 (2014) 1/2, pp. 7-24
Persistent link: https://www.econbiz.de/10010388804
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela; Huber, Frank - 2000
Persistent link: https://www.econbiz.de/10001431447
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Conceptualizing voter choice for directional and discounting models of two-candidate spatial competition in terms of shadow candidates
Merrill, Samuel - In: Public choice 95 (1998) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10001242030
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Voting behavior under the directional spatial model of electoral competition
Merrill, Samuel - In: Public choice 77 (1993) 4, pp. 739-756
Persistent link: https://www.econbiz.de/10001154507