//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Henkel, Sven"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ressourcenschonung durch Innov...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Advertising effects
1
Beziehungsmarketing
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Deutschland
1
Fernsehsender
1
Fernsehstar
1
Fernsehwerbung
1
Fernsehwirtschaft
1
Germany
1
Marke
1
Markenführung
1
Marketingtheorie
1
Television advertising
1
Television industry
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Thesis
1
Language
All
German
1
Author
All
Henkel, Sven
Mengue Nkoa, Clément U.
3
Bagusat, Ariane
2
Georg, Björn
2
Gleitsmann, Beate M.
2
Schaller, Christian
2
Stiller, Michael
2
Weißgerber, Anja
2
Angerer, Thomas
1
Bauer, Hans H.
1
Bidmon, Sonja
1
Braunstein, Christine
1
Dous, Malte
1
Droll, Mathias
1
Enke, Margit
1
Erbel, Christiane
1
Fantapié Altobelli, Claudia
1
Geib, Malte
1
Gemünden, Hans Georg
1
Gregori, Christoph
1
Griese, Kai-Michael
1
Göbl, Martin
1
Hahn, Olaf
1
Helm, Sabrina
1
Herold, Lothar
1
Hochberger, Bernd
1
Hoffmann, Thomas
1
Hofmann, Ralf
1
Holzner, Anna
1
Huber, Frank
1
Hubert, Frank
1
Högl, Martin
1
Jungwirth, Georg
1
Keller, Thomas
1
Kirstein, Sandra
1
Knaf, Michael
1
Künzel, Hansjörg
1
Leach, Mark
1
Mohr, Stefan
1
Nissen, Dirk
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->