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Strategisches Marketing : ein...
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Marketingmanagement
77
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45
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44
Marketing
18
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13
Konsumentenverhalten
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Kiendl, Stephanie C.
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Klante, Oliver
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Rieker, Stephen A.
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Schaller, Christian
2
Schneider, Nadine C.
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Schumacher, Pascal
2
Ahlert, Dieter
1
Aholt, Andreas
1
Bacher, Matthias
1
Bacher, Matthias Richard
1
Backhaus, Klaus
1
Baldauf, Artur
1
Benkenstein, Martin
1
Bergmann, Holger
1
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1
Blinda, Lars
1
Breuer, Robert
1
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1
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1
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1
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1
Dahlhoff, Denise
1
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Droll, Mathias
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Freiling, Jörg
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Fürderer, Ralph
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Fürst, Elmar Wilhelm M.
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Gaubinger, Kurt
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Gaus, Hansjörg
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Hasse, Hartmut
1
Hattula, Marcus
1
Hattula, Markus
1
Helm, Sabrina
1
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Akademische Marketinggesellschaft
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Akademische Marketinggesellschaft e.V
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Gabler Edition Wissenschaft
Journal of business research : JBR
326
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
208
Journal of strategic marketing
195
Europäische Hochschulschriften / 5
141
European journal of marketing : EJM
132
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
115
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
100
Marketing intelligence & planning
89
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Springer eBook Collection
71
European Journal of Marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Marketing Intelligence & Planning
68
The journal of brand management : an international journal
61
Lehrbuch
59
Jahrbuch der Absatz- und Verbrauchsforschung
50
Business horizons
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
45
Journal of business economics : JBE
45
Journal of global marketing
45
Marketing : ZFP ; journal of research and management
44
International journal of technology marketing : IJTMkt
43
Springer eBook Collection / Business and Economics
43
Working paper / National Bureau of Economic Research, Inc.
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
The journal of product & brand management
42
Journal of marketing research : JMR
41
Marketing letters : a journal of research in marketing
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
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ECONIS (ZBW)
87
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1
Neurobasiertes mass customizing zur Segmentierung des deutschen PKW-Marktes : konzeptionelle und methodische Neuausrichtung des Automobilmarketing
Jung, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10000956851
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2
Multikanalsysteme in der Automobildistribution : konzeptionelle Grundlagen und empirische Befunde
Smend, Percy
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002165068
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3
Rücknahme- und Entsorgungspflichten in der Abfallwirtschaft : eine institutionenökonomische Analyse der Automobilbranche
Weiland, Raimund
-
1995
Persistent link: https://www.econbiz.de/10000539305
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4
Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
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5
Individual goal hierarchies as antecedents of market structure
Paulssen, Marcel
-
2000
Persistent link: https://www.econbiz.de/10001480795
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6
Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
-
2000
Persistent link: https://www.econbiz.de/10001431447
Saved in:
7
Marktsimulation und Absatzprognose in der Automobilindustrie
Hofer, Markus B.
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001766168
Saved in:
8
Wertesystem-Segmentierung im Automobilmarketing
Gaus, Hansjörg
-
2000
Persistent link: https://www.econbiz.de/10001461312
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9
Option and component bundling under demand risk : mass customization strategies in the automobile industry
Fürderer, Ralph
-
1996
Persistent link: https://www.econbiz.de/10000930851
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10
Intraindustrieller Außenhandel bei vertikaler Produktdifferenzierung
Rose, Markus
-
1997
Persistent link: https://www.econbiz.de/10000965405
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