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Allocating marketing resources
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Marketingmanagement
77
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47
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46
Marketing
19
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16
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16
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11
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10
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9
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9
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8
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8
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8
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7
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German
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Kiendl, Stephanie C.
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Klante, Oliver
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Rieker, Stephen A.
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Schaller, Christian
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Schneider, Nadine C.
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2
Ahlert, Dieter
1
Aholt, Andreas
1
Bach, Christine
1
Bacher, Matthias
1
Bacher, Matthias Richard
1
Backhaus, Klaus
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Baldauf, Artur
1
Bauch, Clea
1
Benkenstein, Martin
1
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1
Betzer, Silke
1
Bielert, Wilhelm
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Blinda, Lars
1
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1
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1
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1
Cooper, Katrin
1
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1
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1
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Freiling, Jörg
1
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Akademische Marketinggesellschaft
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Akademische Marketinggesellschaft e.V
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Gabler Edition Wissenschaft
Journal of business research : JBR
521
SpringerLink / Bücher
315
Industrial marketing management : the international journal for industrial and high-tech firms
272
NBER working paper series
226
Working paper / National Bureau of Economic Research, Inc.
217
Journal of strategic marketing
216
Journal of retailing and consumer services
205
Europäische Hochschulschriften / 5
194
NBER Working Paper
186
European journal of marketing : EJM
165
Journal of marketing communications
158
Journal of marketing management : MM
144
Journal of marketing
143
Journal of the Academy of Marketing Science
139
International journal of hospitality management
137
Discussion paper / Centre for Economic Policy Research
128
The journal of business & industrial marketing
119
Management science : journal of the Institute for Operations Research and the Management Sciences
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Marketing intelligence & planning
105
Psychology & marketing
100
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
International journal of internet marketing and advertising : IJIMA
93
Springer eBook Collection
93
Tourism management : research, policies, practice
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of advertising research
78
Journal of marketing research : JMR
78
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
77
The journal of brand management : an international journal
77
European Journal of Marketing
76
Marketing Intelligence & Planning
74
The journal of product & brand management
73
International journal of pharmaceutical and healthcare marketing : IJPHM
70
Asia Pacific journal of marketing and logistics
69
Journal of business ethics : JOBE
68
Business horizons
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Cogent business & management
66
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ECONIS (ZBW)
95
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1
Zentrale Marketing-Aspekte im Public Health-Care : Word-of-Mouth (WoM) als Kommunikationsinstrument und die Akzeptanz der erweiterten Tarifwahl
Dressler, Matthias
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003775331
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2
Computer Aided Selling im Pharma-Kundenmanagement : prozeßorientierte Analyse und Gestaltung eines integrierten CAS-Systems
Jost, Arnim
-
1998
Persistent link: https://www.econbiz.de/10000987852
Saved in:
3
Marketingstrategien für rezeptfreie Arzneimittel : eine empirische Untersuchung im deutschen Pharmamarkt
Breuer, Robert
-
1999
Persistent link: https://www.econbiz.de/10001364363
Saved in:
4
Negativauslese und Tarifdifferenzierung im Versicherungssektor : ökonomische Modelle und ökonometrische Analysemethoden
Bach, Christine
-
1999
Persistent link: https://www.econbiz.de/10000168321
Saved in:
5
Investitionen, Unsicherheit und Realoptionen
Werner, Thomas
-
2000
Persistent link: https://www.econbiz.de/10001486398
Saved in:
6
Bootstrappen ökonometrischer Mehrgleichungsmodelle : die rückwärtige Berechnung von Prognoseintervallen
Cronjäger, Anke
-
1996
Persistent link: https://www.econbiz.de/10000923734
Saved in:
7
Gruppenunterstützende Systeme in Forschung und Entwicklung : Anwendungspotentiale aus industrieller Sicht
Wohlenberg, Holger
-
1994
Persistent link: https://www.econbiz.de/10000887908
Saved in:
8
Strategische Kooperation : theoretische Grundlagen und praktische Erfahrungen am Beispiel mittelständischer Pharmaunternehmen
Wurche, Sven
-
1994
Persistent link: https://www.econbiz.de/10000880360
Saved in:
9
Multikriterielle Gestaltung von pharmazeutischen Wirkstoffanlagen : der Einsatz von Computational Intelligence im strategischen Anlagencontrolling
Schoebel, David
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003726676
Saved in:
10
Planung und Steuerung der Post Merger-Integration
Bauch, Clea
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002181032
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