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Marketingmanagement
77
Marketing management
75
Theorie
54
Theory
54
Deutschland
40
Germany
39
Marketing
19
Beziehungsmarketing
8
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
8
Strategisches Management
8
Brand management
7
Erfolgsfaktor
7
Markenführung
7
Markenpolitik
7
Innovationsmanagement
6
Internationales Marketing
6
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6
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6
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6
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Business-to-business marketing
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Automotive industry
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Game theory
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79
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68
Bibliografie enthalten
31
Bibliography included
31
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4
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4
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3
Fallstudie
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2
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German
78
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Kiendl, Stephanie C.
2
Klante, Oliver
2
Rieker, Stephen A.
2
Schaller, Christian
2
Schneider, Nadine C.
2
Schumacher, Pascal
2
Ahlert, Dieter
1
Aholt, Andreas
1
Bacher, Matthias
1
Bacher, Matthias Richard
1
Backhaus, Klaus
1
Baldauf, Artur
1
Benkenstein, Martin
1
Bergmann, Holger
1
Bielert, Wilhelm
1
Blinda, Lars
1
Breuer, Robert
1
Bungert, Michael
1
Böcker, Jens
1
Böhm, Stephan
1
Cooper, Katrin
1
Dahlhoff, Denise
1
Dahmen, Patrick
1
Dees, Heiko
1
Dohet-Gremminger, Annick
1
Draenert, Patric
1
Dressler, Matthias
1
Droll, Mathias
1
Drösser, Axel
1
Fillip, Stefan
1
Freiling, Jörg
1
Fürst, Elmar Wilhelm M.
1
Gaubinger, Kurt
1
Hasse, Hartmut
1
Helm, Sabrina
1
Hermanns, Arnold
1
Hoffmann, Stefan
1
Jost, Arnim
1
Jung, Hans H.
1
Kalka, Regine
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Akademische Marketinggesellschaft
1
Akademische Marketinggesellschaft e.V
1
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Gabler Edition Wissenschaft
Journal of business research : JBR
380
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
218
Journal of strategic marketing
196
European journal of marketing : EJM
133
Europäische Hochschulschriften / 5
132
Journal of marketing management : MM
126
Journal of the Academy of Marketing Science
120
Journal of marketing
116
Journal of marketing communications
111
Journal of nonprofit & public sector marketing
110
The journal of business & industrial marketing
110
Journal of public economics
99
Journal of economic behavior & organization : JEBO
97
NBER working paper series
97
International review on public and non-profit marketing
95
Marketing intelligence & planning
91
Journal of retailing and consumer services
87
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Working paper / National Bureau of Economic Research, Inc.
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Nonprofit and voluntary sector quarterly
83
NBER Working Paper
82
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
82
Springer eBook Collection
81
European Journal of Marketing
71
Journal of philanthropy and marketing
71
Marketing Intelligence & Planning
68
The journal of brand management : an international journal
66
International journal of nonprofit and voluntary sector marketing
65
International journal of nonprofit & voluntary sector marketing
61
Journal of behavioral and experimental economics
61
Journal of business ethics : JOBE
61
Lehrbuch
59
Psychology & marketing
57
CESifo working papers
56
Nonprofit management & leadership
56
The Bottom Line
51
Marketing letters : a journal of research in marketing
50
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ECONIS (ZBW)
79
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Marketing-Management
für Bildungsinstitutionen : Aus- und Aufbau langfristiger Wettbewerbsvorteile
Benkenstein, Martin
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001759356
Saved in:
2
Nonprofit-Marketing von Entwicklungshilfe-Organisationen : Grundlagen ; Strategie ; Maßnahmen
Cooper, Katrin
-
1994
Persistent link: https://www.econbiz.de/10000882954
Saved in:
3
Effektivität des Marketing von Verbänden
Nissen, Dirk
-
1998
Persistent link: https://www.econbiz.de/10000978276
Saved in:
4
Strategische Produktions- und Distributionsplanung : betriebliche Standortoptimierung bei degressiv verlaufenden Produktionskosten
Schildt, Birgit
-
1994
Persistent link: https://www.econbiz.de/10000892766
Saved in:
5
Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten
-
1996
Persistent link: https://www.econbiz.de/10000590466
Saved in:
6
Marketing-Konzeption für Telekommunikationssysteme
Wolf, Thomas
-
1995
Persistent link: https://www.econbiz.de/10000321929
Saved in:
7
Management strategischer Innovationsfelder : prozeßbasierte Integration markt- und technologieorientierter Instrumente
Schlegelmilch, Guido
-
1999
Persistent link: https://www.econbiz.de/10000679754
Saved in:
8
Bedeutende Kunden : Analyse und Gestaltung von langfristigen Anbieter-Nachfrager-Beziehungen auf industriellen Märkten
Rieker, Stephen A.
-
1995
Persistent link: https://www.econbiz.de/10000539296
Saved in:
9
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
Saved in:
10
Neurobasiertes mass customizing zur Segmentierung des deutschen PKW-Marktes : konzeptionelle und methodische Neuausrichtung des Automobilmarketing
Jung, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10000956851
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